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42 Below Vodka
Sometimes you just need the right idea to create something marvellous and the same goes for Vodka! 42 Below is born from an idea of Geoff Ross, a smart and resourceful New Zealander who, looking at the advertisement of an american vodka on a magazine, evaluating the climate and resources present in New Zeland, realized that he could produce it too, and so he did! After two years of testing the right grain (only organic no O.G.M.), the best water and the right distillation procedure; 42 Below was born. A vodka that distinguished itself for its delicacy, awarded more than once and appreciated world wide. Its name references its production latitude: Wellington situated on the 42° parallel and 42% in alcohol content.