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The story of this famous tonic liquor goes back to 1885 when Stanislao Cobianchi, in Bologna, decided to open a small liquor business, going against his family’s will who wanted him devout to the religious carrier. Connoisseur of aromatic herbs, Stanislao decided to create an innovative product, destined to become the house speciality, accessible to everyone. He decided to call it Montenegro in honour of Elena Petrovich, Princess of Montenegro, future queen of Italy. The sensual shape of the bottle did the rest of the job and, in no time, this liquor became very popular and still is after 120 years. It is a real symbol of Italy’s tradition and excellence.